The 4Cs of a Diamond
FOUR KEY FACTORS. ONE EXTRAORDINARY DIAMOND.
CUT
BRILLIANCE IN EVERY ANGLE
Cut refers tohow well thediamond isshaped and facetedto interact withlight. A well-cut diamond reflectsmore light, creatingbrilliance, fire andsparkle.
BETTER CUT. BRIGHTER TOMORROWS.
COLOR
THE PURER, THE RARER
Color refers tohowcolorless a diamondis. The mostvaluable diamonds arenear colorless, whilesubtle hints ofcolor can makea diamond moreunique and affordable.
BEAUTY IN EVERY SHADE.
CLARITY
NATURE'S FINGERPRINT
Clarity refers tothe presence ofnatural inclusions andblemishes within thediamond. Fewer inclusionsmean higherclarity and greatervalue.
UNIQUENESSMAKES IT REAL.
CARAT
A MEASURE OF WEIGHT
Carat refers tothe weightof the diamond, not its physicalsize. Two diamondswith the samecarat weight canlook different insize depending ontheir shape, cutand proportions.
IT'S THE WEIGHTOF A RARE STORY.
CARAT SIZE GUIDE
FROM DELICATE TO STATMENT -MAKING, EXPLORE HOW DIFFERENT CARAT WEIGHTS APPEAR ON THE HAND
Carat refers to weight, not exactly the visible size.
Two diamonds with the same carat weight can look different in size depending on their shape, cut and proportions.